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Digital Signage TV and its Benefits
Retailers are becoming more creative about grabbing customers’ attention. In-store posters and flyers aren’t enough. The new marketing trend is digital signage TV.
WHAT IS DIGITAL SIGNAGE TV?
In a nutshell, digital signage TV involves displaying content in public areas. While you often see these in malls and stores, they’re also used in hotels, restaurants, schools, and hospitals. The video is often played on loop, using TV advertising software and a TV menu display, and is projected on LED, LCD, plasma displays or even straight on the wall.
WHAT ARE THE BENEFITS OF THIS TECHNOLOGY?
Brands use digital signage TV in many ways. The videos can promote a new product, push an overstocked product, show product demonstrations and tutorials, or feature news about the brand. They act as the silent brand spokesperson and 24/7 salesperson that provides a steady stream of relevant and useful information.
Brands can also use digital signage TV to air very specific content to a targeted audience. For example, a maternity clinic can use its TVs to do public service announcements like breastfeeding tips or a demo on how to give first aid to a baby or toddler. These ads would not always interesting if it were aired on mass media, but it is guaranteed to interest new moms who sit in the waiting room. The ads aren’t annoying but are actually welcomed.
TIPS FOR EFFECTIVE DIGITAL SIGNAGE TV
First of all, it’s important to invest in high-quality screens, good TV advertising software, and user-friendly TV menu displays.
Second of all, have a good content strategy. Develop engaging and interesting content that’s targeted to the audience. Ideally, vary the content. You can have live content, social media feeds, ads, infomercials, and product demos. Airing the same content will only irritate viewers and make them ignore the TV entirely.
Third of all, encourage interaction. Use touchscreen TV menu displays that invite visitors to a call to action. They can visit a website, ask for more information, or zoom in to see the product close up.
Fourth, use TV advertising softwareandhardwareso that consumers can use their smartphones to “communicate” with your digital signage TV. People are more likely to interact if they can do it through their own device, and they can even be able to access content even after they leave the store.
Fifth, try to connect your content on your digital signage TV to your other marketing efforts. Your content can be related to what is going on in your social media. You can also create a landing page with a specific URL that leads anyone who clicked on the TV menu displays to a special section on your website.
Sixth, also look at how to use this platform to sell complementary goods and sell the airtime. For example, gyms can show commercials on sports gear, health drinks, or gym wear. This can be a good additional revenue stream while also providing viewers with content that they would be really interested in.
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