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When a coach can create a program that has redundant information, but can be personalized to the client's needs, then he has a unique service. Let me define https://bit.ly/3b1Y7wA redundant information. Redundant information is information that can be given to a large number of people consistently. For instance, when I teach people the process of using a scorecard to track the progress of their strategic goals, I am using redundant information. The process and rules for using scorecards remain the same regardless of the goal being tracked. But it must be personalized based on the realities of the client.
Name association: This trap requires you to pay a fee so that you can promote yourself by using a well known name in the industry. This is a common practice found in the John Maxwell program. John Maxwell is an internationally recognized leader in the Vibrant Source Keto Boost business coaching industry. You pay a fee to the John Maxwell organization and in return you get business cards, a web presence, and other perks that associate your name with John Maxwell. If your niche is in business coaching, then this is a quick way to gain exposure to the market. However, keep in mind that the value you add to the market place is really the value added by John Maxwell.
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