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The Indie Broker & the Real Estate Conglomerate

Posted by sthelenarealestate in Business on October 30th, 2018

Like most real estate markets around the country, California is seeing big-box real estate companies acquiring smaller independent (indie) brokerages. As the market is being more monopolized, we’re seeing this decrease in smaller brokers that are integral at diversifying the industry. And Napa real estate and Healdsburg real estate are no exceptions.

We see these acquisitions happening all the time with Amazon, Disney, Chase, etc. And in real estate, such acquisitions makes recruiting easier and creates larger market bandwidth. Brokerages now turn to poaching and buying out real estate firms to get their market share. This can cause small businesses to go out of business.

The indie agent had a differentiator – their boutique firm offered personal-touch service and custom approaches to clients. With big brokers coming in, their once unique approach has been modified to fit the big company formula. Just another small fish in the big sea of big business.

When it comes to Napa real estate and Healdsburg real estate, such a competitive market requires strategy and tailored solutions that big real estate conglomerates simply can’t offer the way local small businesses can. And the indie broker’s history in such an exclusive market makes them reliable to clients.

What does this all mean for the homebuyer/seller? Similar to media conglomerates taking over smaller companies, these acquisitions don’t necessarily help the customer. The indie real estate broker offers a lot to agents and customers as their specialization is in their specific market. And their customer service will make or break their business so they have to be exceptional. Agents can focus on quality rather than quantity with the goals of building and fostering relationships. And in terms of technology, indie firms can compete with the big guys. They have access to the same listing services and tech as anyone else as well as the same marketing resources. The indie agents you’ll find working the Napa real estate and Healdsburg real estate market put the “real” back in real estate. Relationship-based service, client-centric and local expertise give the indie guys a fighting chance. 

St Helena Real Estate is the region’s leading expert on wine country real estate. If you’re in the market for Napa real estate or Healdsburg real estate, look no further. Browse incredible homes for sale and contact us today.

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