Plodding because this navigation is, MT NBA 2K19 a bit of character and culture inside. At the barbershop, DJ is served as a local celebrity while they chat about general gossip. The friendly (if sleepy) attendant of a food cart brings in some laughs.
These spaces will also be well decorated, cramped and flush with older brick buildings circa 1930s New York. It is a strong representation of this impoverished to lower-middle-class upbringing of NBA stars that got their start in areas like Harlem's Rucker Park.
However, The Neighborhood can be sullied by corporate patrons. A little gentrification in the older neighborhood? Maybe. But it's not only a Foot Locker place sitting on a corner or Gatorade-sponsored fitness center.
The proprietors of this barbershop present DJ with a gift, JBL headphones, of which DJ chimes in, "Are the newest JBLs?" Gatorade is a fundamental piece of the narrative, called out by the broadcast team during games as far as it is promoted during gym coaching sessions (purchasing virtual containers of Gatorade for stamina comprises a spiel about electrolytes).
Selling a little ad space -- even overdone advertisement space -- is not inherently problematic. It is emblematic of an online-connected era. There is an authenticity in rotating courtside banner ads and between-play chatter from the announcers, shifting as the year moves on with new sponsors cycling in.