As the renowned French philosopher, Victor Cousin coined the slogan, "l'artpourl'art” (Art for art’s sake), it means that art has its own value and is not to be judged. It is true that art has the power to move people and it makesus see the richness of this universe. It takes us to a world unseen and inexperienced, which is to be felt, admired and appreciated.
Today, businesses, governments and other local art organizations are doing their bit to invest in the art festivals to revive the interest of people in art. And, the people behind this initiative believe that it is only through arts that people can remain attached to their roots.
Why investing in arts can be a great decision?
Community involvement- Investing in arts brings the community together. Yes, it surely does! The art is an art of representing heritage, people, culture and their values. For instance, an art festival showcases theatre, dance & singing performances of different regions, which in turn promote the Indian culture and instills in people, the love for their heritage.
Boosts economy- The art festivals boost the economy of the region in which theyare held. In addition to this, these fests also provide the local businesses an opportunity to participate, learn and exhibit their work too. In fact, when an art festival is organized, it gives employment to local people, as they are employed to organize, manage and handle the entire event. The local know-how of these people is well-exploited in such art festivals.
Branding and tourism- Not to forget, if you plan to invest in art, remember, you are contributing in encouraging tourism. In a year, an array of art festivals are held at different places in India out of which, many are at international level. When art festivals are done successfully, they do promote city’s brand too. Thus, art captivates the people around the globe, which eventually, raise India’s profile and make it a favorite spot for people to travel.
Thus, let’s join hands and walk together to build the world of art. It is high time that we realize the importance of art in bringing tranquility to our lives and infusing positive vibes in our days.