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De Beers began to seek global marketing to stimulate demand
Diamonds are expensive, as we all know. We all know that women name necklace love diamonds, especially big diamonds. We all know that we need one when we costume jewelry propose But if you want to ask the origin of all these ideas and customs, https://www.lovmer.com most people do not know, maybe some people think for a long time after will say, as if television movies are performed in this way, friends around the same play, so I also follow the custom. Early diamonds were a common gem. Around the second half of the 18th century, large quantities of diamond mines were discovered in South Africa. The price of diamonds risked falling into glass balls. Several major diamond dealers jointly founded De Beers to protect their common interests. The Chinese translation was ���ȶ�˹. Immediately after Day Beers's establishment, the supply volume was controlled, so that the price of diamonds remained stable and the trend of rising cattle was steady. On the other hand, De Beers began to seek global marketing to stimulate demand. They put diamonds in movies and television, linked love and marriage, praised diamond loyalty in newspapers and magazines, and brought the British royal family to their platform. Because Britain has benefited greatly from the diamond industry, the custom necklaces Queen has repeatedly supported diamond image projects in public. A diamond lasts forever.Diamond is personalized necklace forever, a forever, this successful advertisement was put forward in the 1950s, sweeping the world, until now many people's minds have been stamped with ideological stamp. In the process De Beers continued to sell diamonds to people all over the world, sometimes to say big diamonds are noble, sometimes broken diamonds are exquisite and perfect, sometimes colored diamonds are beautiful, sometimes transparent diamonds are rare, or whatever diamonds they need to sell is good, of course, the cost of marketing is huge, but back repay are also huge. Finally, I sum up the successful experience of diamond marketing, that is, putting the precious steel stamp of the diamond in the human mind at the same time. You can think of it as a vague thing, but it is valuable. Even if De Beers suddenly disappears tomorrow, other business groups will pick up the baton and continue brainwashing marketing. Because it has tied up huge business interests.
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