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Benefits of LMS Software Over CRM in Real Estate Industry
While CRM is the preferred and most effective tool in the real estate industry, upgrades are always happening in technology, so it would be no surprise that a new trend is emerging. Real Estate Customer Relationship Management software have been around for quite some time now but a new and more advanced tool that has struck the real estate market is Lead Management Software more commonly known as LMS. Here’s the breakdown between LMS and CRM.
Real Estate CRM is a pretty organised management system in itself with a lot of facilities to provide. However, LMS takes it to the next level. While on the basic level both these management systems are focused on customer relationship, LMS brings the add on of optimised lead management. It is not as much of a difference as it is an upgrade on an already established and tight platform.
An LMS like Approach would provide you services like effective lead management that includes capturing, profiling, follow up and conversion among others. Not only that, you get campaign management which also allows you to track the campaigns. The same goes for leads. With two versions that offer essentially the same services with a few updates in the enterprise version, Approach can produce desired results and more.
Not every CRM offers the services of LMS at an affordable rate. LMS is gradually becoming the preferred software that real estate agents use in order to keep a set profile of their customers and their needs. Even though CRM has become rather comfortable for the real estate industry now, LMS is fast becoming a more admired model what with everything you need coming together in one place. Expect all the services of CRM in one, categorised place with the freedom to manage customer relationship as well as all your leads.
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