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The Many Benefits of Digital Signage

Posted by NowlesNorman in Technology on October 27th, 2017

Digital Signage is the way of the future. Walk into most fast food restaurants and you can see them first hand. Imagine owning a Wawa (gas station convenience store) or a McDonalds for example. They all offer the same foods, the same promotions, the same everything. It’s all uniform.

Now imagine the signs before digital signage. Someone would have to independently go into the stores and change them. Then you don’t really know if that person made the correct changes, the right promotions etc. But when you use a program such as Chrome Sign Builderyou can log into the system (maybe even an app), make the changes once and it affects all signs that you have connected at once. You can even schedule them to change at a later date.

How much easier is that then independently changing each and every sign? What if you fort to change something in a store? That would make life confusing not only for the customer, but also for the business. If the wrong prices are on the page, then the wrong prices much be charged, whether it be good or bad.

Some of the additional benefits would be if you are a company that shares a lot of information on social media for example, you can connect the signs to the network and share live twitter feeds, or live Facebook feeds. That means that the information you want to share is right in front of them. This is a benefit for everyone.

Plus Chrome offers a lot of modifications when working on a new sign. You can enter into chrome kiosk mode that will restrict access to the rest of the system. This can avoid users from going into the app and changing anything if you don’t want them to. It’s where you can lock away the ability to get into anything else except the browser. This can prevent unauthorized usage, as well as from making unintended changes from clicking back and forth.

Using Chrome digital signage is something that anyone should consider. There are so many options when it comes to ease of use as well as ensuring that everything is consistent throughout your mediums. It means that information can get to clients and the public in real time. If it’s used at a school out front, then administrators can change it almost instantaneously. If you want to keep up with current technology for your business and effectively advertise and share information, it’s imperative that you look into digital signage in order to reach more people.

While it is initially more expensive to get all the digital signage up and running, in the long run it will save an immense amount of money. It means that if you make a mistake you don’t need to change everything and print new ads, you can easily just go into the system and make a change. The benefits though will far outweigh the upfront costs.



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