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How to Promote Short-Form Videos on Social Media?

Posted by johnmartin0366 in News on July 31st, 2020

Videos have a significant effect on the audience. They are one of the best ways to promote a brand, product or service. Although as people are getting busier in their life, their attention span is also decreasing, therefore short-videos are preferable in today’s world. Short-videos are also known as “tidbits” which are used by big and small brands for creating ads.

Short-form videos are videos which are of less than 10 minutes. According to experts, short-form video content is more popular than the long-form one because the short videos are more convenient to watch. Here are some different types of short-form videos that can help you.

How-To-Use Video

These videos are small tutorials which simply explain how to use a product. These videos don’t take much time as the content developers do not need to be creative while making a tutorial video. They have to explain the product or service in the simplest way possible.

Creative Videos

Creative videos are another great content to share. But to create such videos, one needs to be a little creative. Choosing a speciality that you and your team have, and creating a video out of it is an excellent way to start.

For example, if a portrait artist wants to promote his content through short-videos, he can shoot a video showcasing the portrait getting made. A short creative video like that will grab the attention of viewers and eventually increase the views on the video.

Teaser Videos

Teasers are a new trend in the commercial world. This type of video provides a brief idea about the product or the service. Teasers are concise videos of around 15 to 60 seconds.

Hacks videos

Hacks videos are also gaining popularity among viewers. Hack videos are generally videos which offer ideas to use a product in many different ways. Content developers and their team members can brainstorm different approaches to create such hack videos and promote the content on various social networking sites. These videos provide some fresh ideas and feature a product or service that the audience might be unaware of.

Behind the Scenes

Behind the scenes are other cool ways to prepare short videos, which are widely liked by the viewers too. Behind the Scenes, aka BTS, are moments of an organization which are generally out of sight of the public. Viewers love to watch what is going behind the curtains. So filming it and showing it to your audience is a great way to engage your audience.

These are a few tactics that you can use while making short-form videos for social media.

John Martin is a Norton expert and has been working in the technology industry since 2002. As a technical expert, she has written technical blogs, manuals, white papers, and reviews for many websites such as


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